Vybz Kartel’s ‘Mhm Hm’ has been causing quite a buzz on the local market since its release late last month.
The excitement surrounding the song has resulted in an upsurge in the sale of products such as Dragon Stout, oats, Supligen and peanuts.
In fact, so influential is the song that shops and small supermarkets have been selling ‘Mhm Hm packages’, with all the ingredients mentioned by the ‘World Boss’ in his song.
And the excitement doesn’t seem like it will end soon as a new game app titled ‘Mhm Buck Up Inna’ has emerged.
The app, now available for free download on Google Play Store, has been causing a buzz on social media, with Gaza fans going frantic about it.
The game features a running man with the face of the ‘Teacha’ himself, as he hops and jumps towards his target of Supligen, oats and peanuts.
For each product collected, the user gains 10 points. While collecting these items, the gamer has the pleasure of listening to the track in the background.
THE STAR was unable to get a hold of the game’s creator, but checks to Play Store show that quite a number of persons have already downloaded and tested the game.
Reviews suggest users have been enjoying the app, many giving it a five-star rating. One user declared that Kartel ‘find it again’ with the song.
On Instagram, a post by gossip site Dear Dream shows many users are curious about the game’s creator.
Many have been tagging the entertainer’s official Instagram page trying to get the attention of the person managing the page.
Kartel’s official Instagram page has been active over the past few months. And with the administrator seemingly keeping abreast of happenings on the local scene, Instagram users are hoping it will only be a matter of time before they catch wind of the game and repost it.
With the app new on the scene and the song as popular as it is, it is expected that the game will catch more people’s attention in the coming days.
This is not the first time that a Kartel song has caused pandemonium surrounding products to reach extreme levels.
Back in 2010, when the deejay released the single Clarks, there was a huge upsurge in sales for the English-based brand.
The shoe was such a hot seller that store owners did not have ‘hands to sell them’ even when the demand caused prices to double.
Then, in 2011, the deejay did it again with the release of his song Cake Soap in which he claimed to achieve his cool complexion by washing his face with the product.
‘Cake soaps’ were selling so well, the entertainer decided to capitalise on the popularity by introducing his own line.