Context seems to be totally lost in the advertisement world, which seems impossible to believe, but here we are again with another tone-deaf advertisement from a white-owned company. This time fast-fashion emporium H&M dressed up a little black boy in a sweatshirt that reads “Coolest monkey in the jungle” while another model, a white boy, is dressed in a matching sweatshirt that instead reads: “survival expert”. Hmpf.
— Charles M. Blow (@CharlesMBlow) January 8, 2018
In the year 2018 there’s no way brands/art directors can be this negligent and lack awareness. If look at other sweaters in same category they have white kids. We have to do better. pic.twitter.com/Av4bS4t6yn
— alex medina (@mrmedina) January 8, 2018
— The King Center (@TheKingCenter) January 8, 2018
“This image has now been removed from all H&M channels and we apologize to anyone this may have offended,” said H&M (HNNMY) spokeswoman Anna Eriksson.